Game of Chance
Create engaging marketing video games that everyone can play!
«An airline seeks to create a video game to tackle declining sales and reduce the use of bonus points for ticket purchases»
An airline company has a loyalty program offering bonus miles points to its customers. COVID-19 pandemic caused low flight sales while customers exchange their bonus points for travelling, thus shrinking profits further. The airline decided to address both low-sales and bonus points liability with a Gamification campaign that would combine two aims:
• To balance loyalty points liability, the airline will produce a Game of Chance with loyalty points as wager currency.
• Also, to attract more customers while at the same time lure players into playing the Game of Chance, the airline will offer some nifty marketing prizes as grand prizes in the Game of Chance; those will be a premium Car, Smart Watches and Tablets.
We design a digital Game of Chance that will use the loyalty bonus points as wager currency.
The game in the long run will offer a guaranteed return to players RTP of 85% but overall will absorb 15% of the points from most players as they will bet their points.
Airline Logo
Airplane
Pilot
Air Hostess
Meal
Baggage
Boarding pass
Terminal
Car
Smart Watch
Tablet
First we configure a new Game Engine on Frontend and enter the specifications for the game. Those specs are also known as PAR Sheet, a document that details how a particular game is designed.
Once the Game Engine is ready we can release it in a Sandbox and provide access to game developers to create and test the Game Client; this is the visible portion of the game that renders the animations of the game.
Game Engine and Game Client are tested together.
Should localizations be necessary, Operator enters translations in Frontend.
Then we deploy:
Game Engine configuration to the Game Server.
Game Client to a Games Web Server.
Optionally, we can deploy the game title to a Games Lobby.
A video game management software for marketing and promotional purposes with bonus points and similar pseudo-currencies.
It is an algorithm implemented in the form of a mathematical function, which accepts as input a random number and calculates whether the player has won or not, based on the definition of the game.
A Game Engine produces as an output a Ticket, which in its digital form carries information on how the result should be presented to the Player.
A game that does not require player skill and has a finite pool of winning and non-winning Tickets. The game consist of concealed symbols distributed randomly that players must scratch to reveal. Every scratch action produces a Ticket.
A game that does not require player skill; player winnings are calculated using a probabilities mathematical model at design-time, and at run-time using a random number generator. Typical probabilistic games are wheel games, like the “Wheel of Fortune TV game”. The game consist of symbols distributed randomly on reels that players must match on a spin. Every spin action produces a Ticket.
A game element that players must match in order to win.
Is the list of payouts of a game and shows how many credits the player will win for each combination of symbols. The pay table displays all possible winning sequences.
Represents a transaction between the Player and the Promoted Company. Ticket offers the player the opportunity to bet on one or more columns (Pay Lines).
In a typical scenario, the player places a Wager on some form of digital currency (Tokens, Bonus Points, Fidelity Points, etc.) on one or more Pay Lines and obtains a random Ticket of the game. A random number generator (RNG) extracts the symbol distribution for this Ticket and a Game Engine calculates the Win-Lines (the part of a Pay-Line that wins).
The "wallet" of bonus points that contains the player / consumer accounts.
In games where Player is expected to place a Wager, percentage return to player (% RTP) is the expected percentage of wagers that a specific game will return to the player in the long run.
