Marketing Games Server
Loyalty Gaming for Business.
Breake the barrier of probabilities!
Loyalty Gaming for Business.
Breake the barrier of probabilities!
mobileFX MGS can be utilized by companies that have reward systems such as banks, airlines,
supermarkets, gas stations, etc. It incorporates two basic Game Engines, easily configurable, providing you with an easy way to create smart games and take your brand to the next level.
The game engine implements a pool-based mechanism, where it selects a prize from a pool of finite number of prize draws. See the example of a retail chain that creates a video game for an in-store campaign. The aim of the campaign is to distribute a specific number of different awards, common to all stores in the chain. Through a gamification campaign the customer maximizes his brand awareness.
These are purely probabilistic games, where the number of draws is unknown. Read the example of an airline that utilizes Marketing Games Server to deal with the effects of the pandemic and gain new customers. Through a gamification campaign we balance the use of reward points from the mile points bonus program it provides to its loyalty customers and win new customers by offering significant rewards.
Game Engines are mathematical software models that utilize randomness algorithms and make decisions that are transferred as animations to games. Decisions are a combination of situations of one or more players or one or more games.
Typically a game server does not personalize its players, players are anonymous and are identified through an authentication token that generates a 3rd party player management system such as Facebook, Google, Apple, etc. Certification should be done through OAuth methods to ensure player anonymity and GDPR policy compliance.
A web-based software that enables configurations for game engines such as price structures and localizations for marketing campaigns. In addition, it will provide statistics by campaign and reports to draw conclusions and information that can be used by sales and marketing departments.
A game server should produce a list of its games for Playgrounds, Game Lobbies, App Stores, and generally to any 3rd party information system can present the list of games.
A video game management software for marketing and promotional purposes with bonus points and similar pseudo-currencies.
It is an algorithm implemented in the form of a mathematical function, which accepts as input a random number and calculates whether the player has won or not, based on the definition of the game.
A Game Engine produces as an output a Ticket, which in its digital form carries information on how the result should be presented to the Player.
A game that does not require player skill and has a finite pool of winning and non-winning Tickets. The game consist of concealed symbols distributed randomly that players must scratch to reveal. Every scratch action produces a Ticket.
A game that does not require player skill; player winnings are calculated using a probabilities mathematical model at design-time, and at run-time using a random number generator. Typical probabilistic games are wheel games, like the “Wheel of Fortune TV game”. The game consist of symbols distributed randomly on reels that players must match on a spin. Every spin action produces a Ticket.
A game element that players must match in order to win.
Is the list of payouts of a game and shows how many credits the player will win for each combination of symbols. The pay table displays all possible winning sequences.
Represents a transaction between the Player and the Promoted Company. Ticket offers the player the opportunity to bet on one or more columns (Pay Lines).
In a typical scenario, the player places a Wager on some form of digital currency (Tokens, Bonus Points, Fidelity Points, etc.) on one or more Pay Lines and obtains a random Ticket of the game. A random number generator (RNG) extracts the symbol distribution for this Ticket and a Game Engine calculates the Win-Lines (the part of a Pay-Line that wins).
The "wallet" of bonus points that contains the player / consumer accounts.
In games where Player is expected to place a Wager, percentage return to player (% RTP) is the expected percentage of wagers that a specific game will return to the player in the long run.
